What’s the difference between Local SEO and normal SEO?

Normal SEO is about being found for broader searches across the web. Local SEO focuses on nearby customers: city and neighbourhood searches, Google Maps, and the signals that prove you serve a place like Bath or Bristol rather than everywhere at once.

Both care about a clear website, but Local SEO puts extra weight on Google Business Profile, consistent name and address details, and pages that speak to local intent. For most sole traders and SMEs, local visibility drives enquiries faster than chasing national rankings. See how that shows up in local projects, or ask which approach fits your business.