What is Google Business Profile and why does it matter?

Google Business Profile is the listing that powers how your business appears on Google Search and Maps — name, address, hours, photos, categories, and reviews. For local customers, it is often the first proof you are real, nearby, and open for work.

It matters because many people never scroll far: they pick from the map pack. A strong profile plus a clear website makes the next step easy. That pairing is central to Local SEO in Bath, and you can see how local businesses present themselves in case studies. If your profile is incomplete or out of date, get help setting it up properly.