Profile
Oliver Smith
Digital marketing, SEO, PPC and website design — Bath & Bristol
Oliver (Ollie) Smith is a Bath-based digital marketer and web developer with around fifteen years’ experience. His work sits at the overlap of searchable websites, paid media, and practical tools that help businesses grow — from sole traders and local SMEs to SaaS teams.
He is known for data-led Google Ads, LinkedIn and social campaigns, and for SEO strategies that keep pace with AI-driven search. Alongside client and in-house marketing, he builds visitor-facing tools and internal apps that speed up optimisation and reporting.
Based in: Mulberry Park, Bath BA2 5BH ·Email: hello@olliesmithweb.co.uk
Background
Ollie has spent eight years in marcomms agency work and two years in fintech, creating and refining paid campaigns while staying hands-on with technical SEO, keyword strategy and content. Tools of the trade include Ahrefs, Screaming Frog, SEMrush, GA4 and Google Search Console.
Through A.D Media in Bath — and now Ollie Smith Web — he has designed and maintained websites for local businesses and e-commerce clients, pairing builds with SEO and PPC so organic and paid work pull in the same direction.
Earlier roles include marketing administration at Morrisons and English teaching in Japan, where he also designed teaching materials. He holds a Master’s in Fine Arts from Bath Spa University, lived in Japan for two years and Taiwan for eight, and returns to Taiwan each year. Japanese and Mandarin are at beginner conversational level.
Experience
May 2024 – present
Head of Digital Marketing
Zahara Systems Limited
Leads organic and paid growth for a SaaS finance-automation company: SEO, Google Ads, LinkedIn and Meta, conversion tracking, and a small creative team — with weekly reporting to the founder and CEO. Recently building Cursor-based tools to speed up Google Ads review and maintenance.
August 2016 – present
Marketing Communications Manager
Red Thread Creative Marketing, Bristol
End-to-end website builds and maintenance, SEO audits and reporting, PPC strategy and budgets, client presentations, and coordinating freelance developers — for local businesses and e-commerce brands across the South West.
2010 – present (trading as a full digital offer from 2015)
Director
A.D Media, Bath
Runs a Bath-based digital practice covering web design and development, SEO, Google Ads, website maintenance, email and IT support, plus photography and video when projects need it. Ollie Smith Web is the client-facing brand for that work with sole traders and SMEs.
Skills
A practical mix of build, search and paid media — used daily for clients and in-house growth work.
- Website design & development
- Technical & on-page SEO
- Local SEO
- Google Ads & PPC
- LinkedIn Ads & Meta
- GA4 & Search Console
- Google Tag Manager
- Ahrefs, SEMrush, Screaming Frog
- Content & conversion strategy
- E-commerce sites
- Adobe Creative Suite
- Figma
- Vibe coding / internal tools
Education
Fine Arts (Master’s) — Bath Spa University, Bath · 2010–2011
Work with Ollie
New sites, rebuilds, Local SEO and ongoing digital help for businesses around Bath and Bristol.