What should be on a homepage for a local business?

A local business homepage should answer the basics fast: who you are, what you offer, where you work, and how to enquire. Lead with your business name and a plain sentence about the service, then give people one clear next step — usually contact or a short look at your work — before anything else competes for attention.

Keep secondary detail lower down. Avoid packing the first screen with stats, schedules, and side offers that distract from the enquiry. A focused website homepage pairs well with Local SEO so searchers land on a page that matches what they typed. See real examples in recent local work, or ask for a homepage that does one job well.