What should a website say if I serve Bath and nearby towns?

Say where you work in plain English: Bath, Bristol, and the nearby towns or villages you actually cover. A clear website should name those places without stuffing every postcode into one awkward sentence that reads like a directory dump instead of a human business.

Lead with your main base, then list areas covered so customers in Keynsham, Combe Down, or similar know they are included. That clarity helps people and supports Local SEO. Local examples show how area wording can stay natural. If your service area is fuzzy online, tighten the message.